Use a campaign for a one-time message to a defined customer group.
- Choose the business goal and audience before writing the message.
- Select text, email, or the supported combination.
- Build the message from a template or create it from scratch.
- Keep one clear call to action and verify every link.
- Preview the message, check the estimated audience, and send a test.
- Send now or schedule it, then review delivery, opens, clicks, and attributed sales where available.
Exclude contacts without the required consent and avoid sending to everyone when a relevant segment is available. For ongoing event-based follow-up, create an automation instead of repeatedly cloning a campaign.