Create an ads customer audience

Build an audience from appropriate customer records before using it in an advertising campaign.

1. Define the audience goal, such as reaching recent buyers, lapsed customers, or another supported segment.
2. Select the customer criteria and review the resulting audience.
3. Confirm the records are eligible for the intended advertising use under your policies and applicable law.
4. Connect the supported advertising destination and select the audience for sync.
5. Allow the destination to process and match eligible records, then check the audience status before launching an ad.
6. Measure results against the campaign goal and refine the source segment when needed.

Audience size in Taplo may differ from the matched size at the ad destination because not every customer record can be matched. Do not upload manually exported customer data when a secure supported connection is available.